Many people tend to hop online and post multiple advertisements like “Buy your copy of Barcode: Legend of Apollo by clicking this link: http://amzn.to/xDtv9c #Free #Kindle #YA #Fantasy #SciFi”.
I personally use advertisement like that in order to get my novel some extra attention. The hashtags are especially important for getting exposure for eBooks. However, I don’t overuse these posts.
It’s important to understand that reaching an audience on Twitter through advertisement requires relationship building. In other words, if you want to get your novel more exposure, you need to meet people. Ever here the phrase, “It’s not what you know”?
Think about this. I’m a salesmen that knocks on your door and says, “Hey. I’m just walking through your neighborhood,” in some slums area where people work two jobs and have absolutely no time to read because they’re worried about their next paycheck and feeding their family, “but I want to know if you’re interested in this novel, Barcode: Legend of Apollo.”
First, you’re being pushy. More importantly, you’re not tailoring your sell to your audience. Lastly, you’re bothering someone in their personal space.
But what if you knew an author that writes in your genre and he introduces you to one of his/her reader? You approach that person and say, “Hey. How are you today?” You two hold a conversation and they discover that you’re a writer.
That’s how you have to approach Twitter or Facebook.
Here are the previously unwritten rules to advertise on Twitter:
- Start by following other authors.
- Build relationships with the authors.
- Reach out to readers or their followers.
- Build relationships with their friends.
- Unfollow anyone that isn’t following you back after 3 or 4 days.
- Write engaging Tweets that will be ReTweeted.
- ReTweet other people to throw out some good karma.
- Once you’ve begun building a list of followers, advertise your novel, but don’t be too pushy. Post one advertisement for every 7 or 8 tweets. But don’t post more than one advertisement per thirty minutes.