Selling Books Isn’t Easy

Sales Pitch

When I worked at a real estate office as an administrative assistant (a suicide worthy job) I knew a guy that did his best to deliver daily quotes that would linger in your mind. He was the type of person that intentionally said something witty to impress you. For example:

“Morning, Dave!”

“Morning, Kash.”

“How’s it going?”

“You know! I can’t complain and it probably wouldn’t do any good if I did.”

I can honestly tell he lived by his philosophies. He wasn’t the type to complain without looking for a solution, so I somewhat respected him. (We had different political views, but that’s another topic).

Of his daily quotes, one stuck with me the most.

Selling real estate isn’t easy. If it was, everyone would do it and I wouldn’t make any money.

That applies to writing as well. Like real estate, many people assume selling a novel is easy. There are thousands of people with real estate licences (your mom or best friend probably has one sitting around the house). Yet, it’s rare that you find someone who sells two homes per year. The people in my suicide office sold an average of 10 per year. They’re good at what they do.

When I search Amazon for new novels, I find tons of garbage. Millions of books are self-published. 10% of those books have nice covers. 10% of that 10% are professionally edited. And another 10th are doing well in the Amazon market.

To sell a novel, you have to be prepared to fail. Then, you have to apply marketing skills that will save you from that failure. My novels don’t sell like hotcakes, but they do okay. And this is all a part of my plan. I’m setting myself up for success in the future because selling books isn’t easy. If it was, everyone would do it and I wouldn’t have any fans.

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